Accessibility
by Design

@EmmaJ_PR

Accessibility

GEL

This will cover:

• brief background to BBC Accessibility Guidelines
• brief background to GEL: Global Experience Language
• how GEL influences and shapes BBC digital
• how accessibility champions influence development

• brief background to BBC Accessibility Guidelines
• brief background to GEL: Global Experience Language
• how GEL influences and shapes BBC digital
• how accessibility champions influence development

Background

• Published in 2013.
• Updated 2017.
• Specific to audiences and technology in the UK.
• Intended for use by BBC or contracted agencies.
• Applicable to all content viewable on mobile devices:
  phones, tablets and laptops.
• http://bbc.in/asg or http://bbc.in/SFOzh0

Understand?

• Growing non-tech readership
• Plain English

• Short sentences
• Active verbs (not abstracted)
• Instructive when appropriate
• Audience appropriate words
• Use sub-headings & lists

Who is it for?

• UK population ~ 70 million
• About 18% disabled
• About 3% are blind

• About 3% rely on screen readers
• Screen reader adaptations also help keyboard, switch and voice users
• Clearer content structure and quicker navigation routes help everyone

• brief background to BBC Accessibility Guidelines
• brief background to GEL: Global Experience Language
• how GEL influences and shapes BBC digital
• how accessibility champions influence development

Background

• Wall of many.
• Global Visual Language.
• Global Experience Language.
• Multiple contributors.
• Accessibility built in.
• http://www.bbc.co.uk/gel

• brief background to BBC Accessibility Guidelines
• brief background to GEL: Global Experience Language
• how GEL influences and shapes BBC digital
• how accessibility champions influence development

• brief background to BBC Accessibility Guidelines
• brief background to GEL: Global Experience Language
• how GEL influences and shapes BBC digital
• how accessibility champions influence development

Champions

• BBC - 20,000+
• D&E - 1,300+
• UX&D - 120+
• Accessibility - 4+

• 3 years ago - 10
• 2 years ago - 30
• 1 year ago - 74
• Now - 136+

Thank you!

https://slides.com/emmajpr/abd

Accessibility

@EmmaJ_PR