Emma Pratt Richens
Digital Accessibility Specialist
achieving inclusive accessibility thinking
without sticks or carrots
Accessibility
Space key, arrow keys, or swipe to navigate through slides.
motivation metaphor
motivation metaphor
What are the "sticks"?
What are the "carrots"?
sticks & carrots may not be the most effective long term motivators
motivation theory
motivation theory
motivation theory
Individual knows organisation's goals and how own efforts contribute
Individual confident association with and realising goals of organisation will positively satisfy and not threaten own needs
Urwicks
motivation theory
Vroom
Effort
Performance
Rewards
Expectancy x Instrumentality x Valence
= Motivation
motivation theory
motivation theory
Autonomy
Mastery
Purpose
The desire for control over your work, time and decisions
The urge to use and improve skills you enjoy
The desire to do something that has meaning and makes a contribution
Pink
theory in practice
motivate and empower
Purpose
Shared understanding through training:
- social model: environments can be improved
- accessibility is about everyone: not a minority
- inclusive approach: from the start and throughout
impairment + mismatched environment => disability
motivate and empower
Mastery
Empowered with knowledge:
- assistive technology: have a go, be more familiar
- guidelines: baseline for accessible, not everything
- 3 key things: colour, focus, labels
- tools: to help with designing, coding, and testing
motivate and empower
Autonomy
Simple requirements:
- be an example
- remind others
- get it into relevant conversations
motivate and empower
accessibility champions
Autonomy
Mastery
Purpose
Simple requirements they can shape
Empowered with knowledge they can use and improve
Shared understanding of what to improve and
who benefits
Thank you!
Accessibility
Achieving inclusive accessibility thinking, without sticks or carrots
By Emma Pratt Richens
Achieving inclusive accessibility thinking, without sticks or carrots
Presentation first given at CSUN ATC 2019
