Beyond SEO

What your web developer wants you to know about the web

George Spake

• Web Developer at UTHSC
• WordPress Memphis User Group Co-Organizer
• Memtech Community Evangelist
• MSBA BIT University of Memphis

Websites

Websites

• Code
• Content
• Design
• User Experience
• Accessibility
• SEO

The web is a medium

Other mediums:

Radio

TV

Print Media

Conventions, Standards, best practices, and laws

People

People

• Emotion
• Attention
• Time
• Respect

helping NORMAL PEOPLE
Understand the web

APPEAL TO AUTHORITY

Analogies

the customer is always right

silly outdated seo stuff

Sliders, Rotators, carousels

shouldiuseacarousel.com

Garbage content

welcome to our page

Under Construction - coming soon

Content in images and pdfs

Markup matters

Images

fonts

your logo is awful