Mark Howells-Mead

permanenttourist.ch          @howellsmead          @wpbern

No, I am not Ricky Gervais

How to get your visitors

where they need to be

Mark Howells-Mead

permanenttourist.ch          @howellsmead          @wpbern

Priorities

1. Allow visitors to to get information or to quickly complete a task.

2. That's it!

3. People don't come to your website to admire the design.

4. What gets in your way when you're looking for information in a hurry?

Mark Howells-Mead

permanenttourist.ch          @howellsmead          @wpbern

Examples

1. Verbier.ch

2. GoldenPass

3. Lausanne Tourism

4. Männlichen

Mark Howells-Mead

permanenttourist.ch          @howellsmead          @wpbern

Give your visitors

what they need immediately

and let them access the rest in as few clicks as possible

Mark Howells-Mead

permanenttourist.ch          @howellsmead          @wpbern

Continue the conversation at

wpch.slack.com

Details at wpbern.ch/community

permanenttourist.ch          @howellsmead          @wpbern

Mark Howells-Mead

Thanks! 🙏