Lighthouse Labs
Awareness + Nurture

Things we look at 

• Hosted Events (TorontoJS etc)
• External Events (Things we go to)
• Sponsorships
• Internal Events
  • Workshops
  • Info Sessions
  • Demo Days

Lead Nurture

• Workshops
• ???
• Info Sessions (conversion piece)
• Demo Days (conversion piece)

The problem?

We don't have great lead nurture tools to keep people engaged with Lighthouse Labs after our workshop.

Cool I've built a chat room in Node.js.... now what?

Cool I made an iOS app... now what?

So.... introducing

Techstarters™

A lead nurture piece

What? Why?

• Goal = lead nurture
• An post-workshop lead-nurture event to keep people engaged with Lighthouse

Techstarters

• Monthly event
• Vancouver + Toronto
• 2 hours
• Speakers on a variety of topics
  • IOT
  • Blockchain
  • Raspberry Pi
  • Ethereum Coding
  • iOS
  • Websockets

Play + Engage

• Give people the chance to play and engage 
• Hear a cool talk then have a chance to code/play fool around with tech

To ultimately create...

SYNERGY