from nothing to something
from nothing to something
or
what steps product designers usually take from concept to finished product
'Make a chair...'
'Make a chair...'
'Make a chair...'
different problems are being solved / different briefs
specific styling, means of technology, case of usability, user experience
Chairs in a specific direction / concept
Chairs in a specific direction / concept
"contemporary classics - scandinavian dining chair"
"eco & innovative chair"
"high driving performance wheel-chair "
"Watch TV shows & movies anytime, anywhere."
"Your Movies and TV shows. Your Way."
Example of Brief
user experiences...
cases for usability...
range of technologies...
styling for target audiences / markets
Examples of Concept / Product
considers:
user experiences...
cases for usability (new platforms ?)...
range of technologies...
styling for target audiences / markets
Examples of Concept / Product
considers:
user experiences...
cases for usability...
range of technologies (digital / physical)...
styling for target audiences / markets
Examples of Concept / Product
considers:
user experiences (new experiential ?)...
cases for usability...
range of technologies...
styling for target audiences / markets
Examples of Concept / Product
considers:
a problem to solve / need to answer
Brief
Concept Design
Product Design
Prototype
Product
a problem to solve / need to answer
Try:
what problem or our user need are we solving
as a team ?
Brief
Concept Design
Product Design
Prototype
Product
Brief
Concept Direction
Product Design
Prototype
Product
an early product development stage,
where various aspects are considered:
user experience,
usability,
styling,
technology
Brief
Concept Direction
Product Design
Prototype
Product
an early product development stage,
where various aspects are considered:
user experience,
usability,
styling,
technology
Try:
1. flesh-out concepts using cheapest means possible:
- descriptive text,
- thumbnail sketches,
- acting / contemporary dance
- etc.
/
Brief: Design 1 or 2 Concepts for
*
Program delivery deadline: n/a
Price-point per unit: n/a
Target audience: your choice
Markets: European and Global
5-7 min
Your concept should:
- aim to answer the brief problem
- keep it as high-level ideas
/
Brief: Design 1 or 2 Concepts for
*
Program delivery deadline: n/a
Price-point per unit: n/a
Target audience: your choice
Markets: European and Global
5-7 min
Your concept should:
- aim to answer the brief problem
- keep it as high-level ideas
Insert chosen Brief Problem to solve
& create concept directions
Brief
Concept Direction
Product Design
Prototype
Product
the process of imagining, creating, and iterating products that
solve users' problems
or address specific needs in a given market
Brief
Concept Direction
Product Design
Prototype
Product
the process of imagining, creating, and iterating products that
solve users' problems
or address specific needs in a given market
key: understanding of the end-user for whom the product is being created
Brief
Concept Direction
Product Design
Prototype
Product
the process of imagining, creating, and iterating products that
solve users' problems
or address specific needs in a given market
key: understanding of the end-user for whom the product is being created
Try:
1. roughly sketch out few/several product designs per 1 concept theme,
Brief
Concept Direction
Product Design
Prototype
Product
an early sample, model, or release of a product built to test a concept or process
Brief
Concept Direction
Product Design
Prototype
Product
an early sample, model, or release of a product built to test a concept or process
1. cheapest means possible to build the 1st prototype
2. test & assess to iterate the 2nd prototype
3. test & assess to iterate the 3rd prototype / end product*
*apple runs 5 prototype rounds
Brief
Concept Direction
Product Design
Prototype
Product
hypothesizing...
ideation
but why?...
acceptance...
fenomenal success ! 🤞
what a downer...
focus group testing
lab testing
safety testing
manufacturability testing
client says no
performance reports
client says no
client says no
client says yes!
rethinking life...
but why?...
but why?...
but why?...
aha! moment...
embracing it...
Brief
Concept Design
Product Design
Prototype
Product
a thing manufactured or refined for sale
and the result of a process
"Build a dashboard..."
From Nothing to Something - Product Pipeline
By jolantajasiulion
