They might have seen other mockumentaries such as What We Do In The Shadows (2014), or Trollhunter (2010). This is a niche audience with specific interests and who seek out the alternative.
FANS OF MOCKUMENTARIES
15-25 YEAR OLDS
Consumers of lots of social media such as Facebook, Twitter, and Instagram.
ALL GENDERS
Although slightly skewed more towards boys because our main characetr is a boy and therefore might be more relatable to boys.
OUR SECONDARY AUDIENCE
FANS OF COMEDY FILMS
FANS OF INDIE FILMS
This audience is typically an older audience ranging from 35 years old+.