Sandbox

Production

alpha,

staging

production

Data Source

  • Customer Journey Events
    • From Kafka, for tech savvy 😆
  • Event Sign-ups
    • e.g. SGX Academy
  • Waitlists / Forms
    • e.g. Retail launch (Silver launch) and CPF launch
    • e.g. Online Ads Leads
  • Import

How are we using it?

Concept: List

Master

Insights

Concept:

Contact

  • Email as an identifier
  • Upsert is common
  • Import / Export
  • Automated Sync from Database by Zapier
    • MongoDB
    • MySQL
    • PostgreSQL

Concept:

Tags

Concept:

Custom Fields

  • Collect additional information about contacts that are important to your business.

Concept:

Segments

  • Subgroups
  • Can be created from Custom Fields, Tags, List
  • Dynamic (conditional) contents
  • Comes with Triggers
  • Triggers come with Tags

Concept:

Automation

Concept:

Attribution

Personal Vision

  • Learn by sharing
    • In-house experts from marketing and product team
    • More careful about frequency, design and tracking of open rates
  • Sync with internal Data warehouse
    • ​Better Analytics <-> Performance
      • Segmentation
      • Attribution​​

ActiveCampaign

By LI Zhuoran

ActiveCampaign

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