Sandbox

Production

alpha,

staging

production

https://1556871053.activehosted.com/

https://endowus.activehosted.com/

Data Source

• Customer Journey Events
  • From Kafka, for tech savvy 😆
• Event Sign-ups
  • e.g. SGX Academy
• Waitlists / Forms
  • e.g. Retail launch (Silver launch) and CPF launch
  • e.g. Online Ads Leads
• Import
  • CSV upload 
    • e.g. Fix polluted data SILVER-2637

How are we using it?

Concept: List

Master

Insights

Concept:

Contact

• Email as an identifier
• Upsert is common
• Import / Export
• Automated Sync from Database by Zapier
  • MongoDB
  • MySQL
  • PostgreSQL

Concept:

Tags

https://www.activecampaign.com/learn/guides/what-are-tags

Concept:

Custom Fields

https://help.activecampaign.com/hc/en-us/articles/221433307-Overview-of-custom-contact-fields-in-ActiveCampaign

• Collect additional information about contacts that are important to your business.

Concept:

Segments

https://www.activecampaign.com/learn/guides/lets-get-personal-a-guide-to-automatic-contact-segmentation

• Subgroups
• Can be created from Custom Fields, Tags, List

• Dynamic (conditional) contents
• Comes with Triggers
• Triggers come with Tags

Concept:

Automation

Concept:

Attribution

Personal Vision

• Learn by sharing
  • In-house experts from marketing and product team
  • More careful about frequency, design and tracking of open rates
• Sync with internal Data warehouse
  • ​Better Analytics <-> Performance
    • ​Segmentation
    • Attribution​​