love gratified

Gathering online feedback, or how not to wtf up a storm.

define:feedback

/ˈfēdˌbak/ - Noun

  1. Information about reactions to a product, a person's performance of a task, etc., used as a
    basis for improvement.

  2. The modification or control of a process or system by its results or effects, e.g., in a biochemical pathway or behavioral response.

    define:bitchkrieg

    /ˈbiCHˌkʁiːk/ - Noun

    1. A very lengthy, very loud and very annoying tirade of negative comments and whiny, annoying ad nauseum complaints, often done either yelling or screaming in a high-pitched voice while in a state of extreme anger or self-righteousness. [urbandictionary]

    2. What is bound to happen, sooner or later, when we stop feeling the satisfaction pulse of our users and customers.

    exhibit a.

    Exhibit a.


    exhibit a.


    * Boris Yeltsin by AP Photo/John Duricka via CBS News

    exhibit B.

    EXHIBIT B.

    EXHIBIT B.

    "@instagram ack. new update is majorly unstable. too many crashes - and not because i'm running a million other apps #crashstagram" -@danfinkler

    tools of choice.



    • The fly swatter
             ⇡     ⇡     ⇡  
    • The candy floss
             ⇡     ⇡ 
    • The social path
             ⇡    
    • The starry eye

    the fly swatter.


    this is where things get real for the dev team
    can't get enough of that sweet blueberry blue

    THE FLY SWATTER.


    lots of extra data for getting through the crunch
    made by devs (& devops), for devs (& devops)

    the fly swatter.


    code meets analytics obsession
    I loves my charts!

    the candy floss.

    i can has web/mobile social feedback widget plz

    THE CANDY FLOSS.


    find your inner peace, one ticket at a time
    the original web desk for a fetching price

    THE CANDY FLOSS.

    ....

    THE CANDY FLOSS.

    can become too much of a good thing
    step out of the queue regularly, refocus

    THE SOCIAL PATH.


    every product page has a story to tell
    follow the like, trust the like, be the like

    THE SOCIAL PATH.

    there are a few guides out there
    learn to say sorry on Twitter

    THE SOCIAL PATH.



    bridge the social and the desk
    it's a wild web garden out there

    THE STARRY EYE.


    will you stay in the light
    or fall to the dark side?

    THE STARRY EYE.


    star ratings are like a really bad joke
    we really need a more honest system...

    THE STARRY EYE.

    xkcd sums it up:

    THE STARRY EYE.

    Bake feedback into your app

    usage analytics, stars in jars, subtle yays & nays
    like a ghost in the shell, ux helping you to 'kick it'

    BOTTOM LINES.

    • When we seek popularity, we do it for the people.

    • Keep customer reqs/requests, team plans and
      user feedback clean and separate, use 
      top tools,
      have a workflow 
      to tie them together.

    • Opening doors to customers generates trust
      both ways: every thank you helps the win.

    • There is no other realiable way to build and
      sustain a popular initiative, rock band or
      product than by listening to the users.

    BOTTOM LINES.

    • The counterpoint:

     


    You can't forget what's important when you are reminded of it every day.
    -Getting Real, 37signals

    PARTING THOUGHTS.

     



    Love gratified is love satisfied, and love satisfied is indifference begun.


    ❤ Thank you for your time.
    Look down for photo credits.
    Now share the love ;)

    PHOTO CREDITS.


    Thanks to the following people who have posted
    images under a Creative Commons license:

    love gratified

    By Oleg Lavrovsky

    love gratified

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