Boost recycling!

The waste problem

On average, each European produces 500Kg of household waste per year and only 40% of them are recycled or reused

EU target for recycling 65% of waste and reduce landfill to maximum of 10% of municipal waste by 2030

600Mt of material pontencially recyclable with a value of 5,000M€ are lost

Sources: Eurostat and Review of Waste Policy and Legislation

Goal

Maximise recycling and reuse

Difficulty 1: Information

Lack of information or very hard to find it about how and where to recycle any waste we produce in our day-to-day life

Solution 1: Facilitate Information

Enter your city/town or use your current location

Select waste type or take a photo to detect its type

Select your nearest recycling spot and get information

Take a photo of the waste and localize the nearest recycling spot just in one step

Waste recognition

Facilitate more information

Calculate and share how much CO2 emissions you avoid

List of waste pickup services in your area

Awareness-raising and service promotions campaigns

Geolocalized banner

Show on the banner news from your favorite municipalities, campaigns that are being carried out and promotion of services 

Alerts service

Receive alerts from mobile recycling center or pick-up service to not forget any waste at home

Notice system

Send a notice to recycling spot entity owner about any incident indicating the reason along with a photo

Difficulty 2: Motivation

4 out of 10 people do not recycle for fear of being wrong and this means a cost of 125M€ per year

Source: “Circular Design Principles” - DS Smith

The approach Pay-As-You-Throw is being used in some European areas and follows “polluter pays principle” but the transition to this scheme is still complex and high cost

A mixed scheme with a municipal waste management fix charging but this amount being reduced by discounts per recycling could be applied

Goal

Incentivize recycling

Also local councils could offer vouchers in order to increase their waste collections and improve Local Economy

Solution 2: Virtual Card

Show the QR code to authorized personnel to scan it

Personnel assign the points corresponding to the delivered waste

Refresh the card to see your new points

Earn rewards points by recycling

Gamify recycling

Receive awards or unlock clues

Redeem points or see how you are in the ranking

And compete against other users

Other functionalities

Possibility of internal usage for waste management professionals

Back-office web for data collection about facilities usage, traceability, data export for reports and configuration

Available in other languages

Geolocalized and periodic tips system

Drop-off and delivered remote verification system based on geolocation, photo and QR code scan

Value Proposition

Contribute to Circular and Local Economy

Fight against Climate Change

Encourage Recycling and Reuse

Public Service

Social and Environmental Benefit

Available on Google Play and App Store

What are you waiting for to boost recycling?

Marcos Martínez