Getting from
idea to
production

Work streams

 

Refinement

 

Stories

Story

  • When an anonymous user visits FT.com on a mobile device
     
  • We want to show them more ads than subscribers
     
  • So that we can generate additional impressions to help increase ad revenue

Acceptance Criteria

  • Anonymous users only
     

  • At mobile viewport on Article pages only
     

  • Slots should appear after… 

    • 2nd paragraph (was 3rd)

    • Then every 4th paragraph (was 6th)
       

  • All ad requests contain all expected data

Demo time:

Ads Sandbox

Demo time:

VS Code

Demo time:

Github

Demo time:

FT.com

vs

 

FT.com
anonymous

👩‍💻
Code & Test

👥
Peer
Review

📤

Store & Serve

FT.com

⚙️

Build &
Test

🗒️
Story

deck

By Oliver Turner