US Market
John Fan, PicCollage
AAMA Mobile Internet
Jan. 26, 2017
Mobile Apps
PicCollage
Launched in 2011 during 500 Startups accelerator
First version of PicCollage
US Rankings
Daily Active Users
Top app in US and Japan.
1. App Store Optimization
2. Understand Users
3. International Team
App Store Optimization:
Keywords, title, description
Encourage user reviews
Update screenshots for holidays
Keyword Optimization
Encourage users to write reviews
Reviews
100% Organic Downloads
Localized to 12 languages.
140 million installs!
Reached Top 10 in 150 countries!
Holiday Content
Holidays:
Too Early?
Too Late?
Back in Top 10 in US and UK!
Understanding Users
WHO LOVES PICCOLLAGE?
User Interviews
User Interview notes
Persona
User Events
International Team
- Cofounders from US, Canada, Singapore and Latin America
- Raised funding from Silicon Valley (500 Startups, Floodgate, etc)
- Business/Community team (4 people) in SF, LA, NY
- Work with platform companies (FB, Google, Microsoft, HP)
- Attend conferences: F8, Google I/O, VIDCON, Mobile Photo Connect
BRANDS ON PICCOLLAGE
Events at PicCollage office
Cocoaheads Taipei, Android Taipei,
UIUX Taipei, Taiwan VR
AAMA Mobile Internet
By piccollage
