Prepared by: Siarhei Shaliapin
Date: 08 Aug 2026

What is digital signage?

Why it matters

  • Replaces static signs with dynamic, targeted content

 

  • Centralized control across locations

 

  • Engages customers and improves communication

Digitally distributed visual content

Challenges with Traditional CMS for Digital Signage

Requires on-premise servers

Limited remote control and monitoring

Difficult to maintain

deep folder structure

Samsung VXT CMS: Cloud-Native Signage Platform

  • Web-based content management system
  • Built on Samsung Account ecosystem
  • Tags for fast search

Key Features

VXT Canvas

VXT Canvas

VXT Canvas

Create

Add

Create

Add

Move

Delete

Real-time Remote Control

Real-time Remote Control

Monitoring

Notifications

Security

Security

  • Separate Workplace
  • Authorized access only

Samsung VXT CMS - High Level Architecture

  • Cloud-based Backend (Samsung Cloud Infrastructure)
  • Web-based Frontend (VXT CMS Portal & VXT Canvas)
  • Device Layer:

                       - Samsung Digital Signage (Tizen 6.5+)

                       - VXT Player (Content Rendering Engine)

  • Samsung Account Integration (Auth & Permissions)
  • Optional APIs for automation/integration (Roadmap)

Where VXT CMS Shines

Retail: Promotions, seasonal campaigns, store branding

Healthcare: Patient info, safety messaging, directories

Education: Campus events, announements, schedules

Corporate: Lobby signage, dashboards, internal comms

Even Art... with VXT Art

Looking Ahead

API access and developer integrations (in progress)

AI-powered content recommendations

IoT and sensor-based trigggers

Enhanced analytics and personalization

Summary

Summary

  • Samsung VXT CMS is cloud-native platform for digital signage
  • It offers scalability, flexibility, and remote control
  • Key features: Content management (VXT Canvas), Content scheduling, Device management, Security
  • Built for Tizen-powered Samsung displays - expanding to more devices
  • API access, AI, and IoT integration offer strong R&D potential

Thank you

And now, let me find answers for your Questions

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