CLIENT: I love the layout and the logo! It’s perfect.
Two weeks later:
CLIENT: Can we change the logo to a meditating frog?
The next morning:
CLIENT: Ignore what I said yesterday, I was drunk. It still looks great.
Just prior to the due date:
CLIENT: I want to change the entire layout and make the logo a rocket ship.
from: The Oatmeal http://theoatmeal.com/comics/design_hell
Make the logo BIGGER!
Make the text RED
Can you try Times New Roman?
Try the body copy in 9px
Let's make the text blink
Resource: Meme Guy http://memeguy.com/photo/77366/trust-building-exercise
- You have content that you want to be able to easily update
- You have content that you're going to have someone else update
- I want better SEO
- Everyone has a WordPress site
- It's like Squarespace but free!
Educate your client
- Talk on their level and avoid industry "buzz" words
- Make sure they understand what WordPress is and what it's not
- Debunk any myths and talk to them about concerns
Don't be afraid...
Other CMS Platforms
Set Roles & Goals
Discuss and set everyone roles in the project with the client
Who's doing what, approval process and communication tools
Who's involved with decisions and the approval process?
- What's working
- What's not working
- Business/Marketing Plan
- Who are the users
- Set a "realistic" timeline that works for both you and the client
- Make the client aware that any review and assets must be provided in a timely matter
- Make sure the timeline includes user testing and QA
It's better to play stupid and ask obvious questions then to misinterpret the information and avoid endless
Before you start
- WTF is UX?
- Do I have to do user testing?
- Why do you need to look at my analytics? Are you trying to steal my keywords?
- Why don't these wireframes have color ?
- Can we just skip this process and start with the visuals?
- Educate yourself
- It's important you understand what content is important and you and the client both agree on it.
- Make sure you review the agreed upon goals and requirements with the client
- Educate the client on the importance of good content
- What the hell is it? Does your client know about it? Help them understand.
- Work with your client to come up with a component list based on importance
- Gives the client the feeling of participation
- Easier to show the client good vs bad UX
- Must-have supplies:
- Giant Post-It notes
- Quickly work out UX ideas with the client
- Helps the client understand stacking order
- Client can make more informed UX decisions
- Wireframe within the browser
For those who are more savvy with HTML/CSS
- Most useful tool to help you understand the client expectations
- Ask questions that will help you understand what visual style the client likes
- Make sure the visual style is aligned with the site goals
- The client should know it's importantance and how the answers will determine the visual style
Reference: PJA http://blog.agencypja.com/2012/11/05/advertising/the-evolution-of-the-creative-brief-2/
- Help the client understand and choose the visual style before starting design
- Includes fonts, color, photography style, illustration style, look and feel
- 3 is the magic number
If you're HTML/CSS Savvy.... whaaaa?
- Limit iterations
- Ask questions. Why do you want all the text in red??!!
- Trust the designer
- Remind your client about the timeline
- "I never said that" syndrome
- "I don't like it" syndrome
- Have the client input approved content
- Content is KING!
- Educate the client that web content is different then print content
- Get involved
- Always train your client
- Make sure they understand on what they can/can't do
- Leave them with a list of helpful resources