Event Promotion

• Concerts
• Festivals
• Grand Openings
• Sporting
• Parties
• Conferences
• Charity

• Fundraising
• Gallery/Artist Openings
• Premieres
• Ceremonies
• Corporate
• Social
• Tradeshow

Event Types

Print

Postcards/Direct Mail

Posters

Newspaper/Magazine Ads

Environmental

How to promote your event

Audio/Visual

TV Commercial

Radio Commercial

Podcast Commercial

Digital

Website

Social media

Email

Banner Ads

Blog 

Influencers

Word of mouth

Blog

Social Media

Facebook Ads
Google Ads

Sponsorship

Media Sponsorship: Asking local stations, websites and newspapers to "plug" your event in exchange for you to promote them on announcements, booklets and other forms of collateral.

Corporate Sponsorship: Corporations pay to sponsor and promote the event in exchange for you to promote them on announcements, booklets and other forms of collateral.

Influencers

Who can help spread the word? 

Who can be an event ambassador? 

What channels can I use to get the word out? 

Did it work?

Timing is Everything

What should you include?

How much time do I need?

What's the right way to promote an event?

Budget &

Audience

Budget

• Clients always want the lowest cost possible
• Print & airtime tends to cost more where digital tends to cost less
• Balance of what will work for your audience

Audience

• Most important step is to determine who your audience is
• Client may already know but if not, you may have to do some research
• Audience will help determine where and how you should promote an event
• Creating audience personas can help you keep you (and your client) on track