Targeting braze sendouts to a customer segment
(and also refi sprint outputs)
Tasks completed this sprint
SEPA direct debit chargebacks retry automation added
Reduced losses
Added support for sending milestones notifications from braze
Improved app retention
New feature in admin to allow Anyfin to request missing transfer information directly from Lender
Optimised Ops' time
Milestones sendouts from Braze
Add support for new action in Braze messages. Introduces bottomSheet instead of deeplinks
How does braze know who to send these milestones to 🤔
We have data in Bigquery
Braze can target a customer segment
Braze can target a customer segment
It's possible to get a list of customer IDs from Bigquery, and include only those customers in a sendout 🎉✉️
This requires us to manually adjust the filter everytime 🥵
There must be a better way 😤
helps 🤌
Based on my naive understanding, it's a tool that helps us stream data from one source to another
You can also model the data in an intermediate step if you need to "transform" it ⚙️
At the moment, we use it to send data from BigQuery to Braze
and facebook (but ask Joel more about it) 😜
How to use HighTouch? 🧑🏻🦯
Models: Essentially your regular BigQuery query
Syncs: Use elements from your models to add to a user in Braze
How to use HighTouch? 🧑🏻🦯
"Demo"
Why are you seeing this now? 😵💫
Very simply, you _might_ need it 🤷🏻♂️
Our DE is empty 🫙
This knowledge might open up doors to more creative and meaningful sendouts 🚀
Where can I get more help? 🙏
For access 🔑: Reach out to someone from marketing and Anooj
For working 🧑🏻💻: Shubham knows a little bit 🤏🏽 and can help you get in touch with people who know more
Hightouch 🤝 Braze
By Shubham Zanwar
