POSITIVE FEEDBACK        

The feedback received on my ancillary products was generally very positive; the synergy product (red lipstick) was often pointed out as keeping the products consistent and also being a generally attractive feature and my target audience personally like it. The brightness of the advertisement was said to have improved the overall appearance of it which is great as I did increase the brightness and change the colours using colour correction, it is good to know this was successful and made it less dull. The way in which the guitar creates a natural barrier on the advertisement was complimented by saying it makes it look neat and organized, I initially had text on either sides of the guitar so I am relieved I changed that and got this positive feedback. My use of rule of thirds on the digipak was said to be unique and works well, this helped me be confident that this feature will attract attention and also makes the track list clear and easy to read. My choice of photographs was apparently good as I had the most eye grabbing close up with eye contact on the front panel, and the photo that shows more of Eli/Eva’s costume on the inside, and more of the nature in the background. The photo on the advertisement showed her costume too and had the synergy prop (guitar). I am glad the photos received such positive feedback because it was hard choosing as we took up to 500!

IMPROVEMENTS

I asked if there are any possible improvements that I could have made, and my feedback shows that enlarging the album cover on the advertisement was suggested twice. I did in fact enlarge it from my draft to my final product but I feel now I could have increased the size even more, as this is the main point in the advertisement and this is what should be noticed. Also, adding the artists website to the digipak was suggested, the reason I didn’t do this is because I wanted to keep it quite simplistic as that was the look I was going for.  I chose to add the website to the advertisement instead and focus the digipak on the artist and her music itself. Similarly, adding a pattern or perhaps using a brush on Photoshop to customize the actual CD was suggested, but I purposely kept it plain and transparent so the artist’s photo next to the CD was the main focus. However, seeing as my target audience is 16-23 year old females, perhaps a nice pattern would have been more appealing to them.