"When something is important enough, you do it even if the odds are not in your favour."
"It's OK to have your eggs in one basket as long as you control what happens to that basket."
"The first step is to establish that something is possible; then probability will occur.”
- Founded in 2002
-
First privately owned space transport services company
-
Company goal: "colonization of Mars"
-
Founded in 2003
-
First American car maker to go public since Ford Motor had its IPO in 1956
-
Company goal: "commercialize electric vehicles"
FALCON 1
Diameter: 1.7 m
Height: 22.25 m
Thrust: 343 kN
Weight: 33.2 t
Price/kg: $15,556
Price: $7 million
Payload: 450 kg
Objectives
- Access to orbit with World's lowest cost
- A benign payload flight environment
Design & launch an entry launch vehicle that provides:
APPROVED
Project Outcomes
- Future fundings from stakeholders
- Contract with NASA
Business values:
- First privately funded & developed rocket to reach orbit
Milestone:
MODEL S
Engine
- 691 horsepower fully electric motor
Range
- 265 miles on full battery
Speed
- 0 to 60 mph in 3.4 seconds
Objectives
- Comparable performance
- Affordable price
Develop & produce an electric sports vehicle that has:
$57,400 to $100,000+
Project Outcomes
- Surpassed sales target
Business values:
- First premium 100% electric sedan
Milestone:
SOLUTION
GOAL
unclear
MODEL S
FALCON 1
Agile
Traditional
Extreme
Emertxe
clear
- High risk/uncertainty
- Complex
- Use of new technologies
unclear
Leadership
Credibility
- Past success:
Leadership
Vision
- Innovative
“Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.”
- Passionate/influential
- Risk-seeking
“Failure is an option here. If things are not failing, you are not innovating enough.”
- Does not prioritize cost
- Progressive-objective focused
- Determined
Leadership
Technical Background
- Physics degree
- Engineering family background
- Continuous self-learning/self-improvement
522Slides
By tony g
