Preparation for the next product cycle

GloriFi

Gabriella Martins

Disclaimer

This content was generated taking into consideration:

• Content sent to the product team > Link to All
• PdM Previous researches on the market (focus on outside the US)
• Inferences made from these 2 months of project experience

Therefore, this material should be seen as an initial hypothesis, requiring further validation. 

Why GloriFi

Financial products can be perceived as a necessary evil for a lot of Americans.   It should not.

GloriFi Experience exists to help our clients to reach financial goals, as to reward their loyalty, through a gamified experience.

By also providing a competition component to the equation, our clients are also stimulated to get a step ahead on their GloriFi Experience journey.

US Market Observed Trends

Traditional Institution

US Outsiders

Traditional Institution