😊 Growth is Everything 😊

Ming Yin

Founder & CEO @ XITU.IO

Ming

稀土 xitu.io

掘金 gold.xitu.io

二流前端🐶

香港中文大学 / 信息工程

剑桥大学 / 计算机科学

@kalasoo

ming@xitu.io

Startup = Growth

Paul Graham

Users don't come to you

Go and get them!

Why
How
What

Why

Startup

• Make something lots of people want
• Reach and serve all those people

The foundation of growth

• Business Intent
• Product Goal
• Product Path

Monopoly of an Internet Business

==

Monopoly of a Large Dataset

Product Goal

Your product is the most efficient way to collect those data.

Product Path

==

The Path of Growth

How

4 Major Factors

• Retention
• Branding
• Channels
• Data

No Retention?

🙄️

Branding

Increase the efficiency of [convention]

Tell your target users

what you are and why you are important!

Channels

Where are your users?

Find your way to convert them to your users

Decrease the cost ==> Free

Data

If you can't measure it,

you can't improve it

Performance(Price, Activeness,💰)

AAARR － Pirate

Acquisition

Activation

Retention

Referral

Revenue

http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

What

Tools

• Google Analytics
• App Annie
• SEM
• Mixpanel
• ...

Business Intent / Product Goal / Product Path

Thx

Ming