😊 Growth is Everything 😊

 

 

 

 

Ming Yin

Founder & CEO @ XITU.IO

Ming

稀土 xitu.io

掘金 gold.xitu.io

二流前端🐶

 

香港中文大学 / 信息工程

剑桥大学 / 计算机科学

@kalasoo

ming@xitu.io

Startup = Growth

 

Paul Graham

Users don't come to you

Go and get them!

Why
How
What

Why

Startup

  • Make something lots of people want
  • Reach and serve all those people

The foundation of growth

  • Business Intent
  • Product Goal
  • Product Path

Monopoly of an Internet Business

 

==

 

Monopoly of a Large Dataset

Product Goal

 

Your product is the most efficient way to collect those data.

First Rlease

Goal

Product Path

 

==

 

The Path of Growth

How

4 Major Factors

  • Retention
  • Branding
  • Channels
  • Data

No Retention?

🙄️

Branding

Increase the efficiency of [convention]

 

Tell your target users

what you are and why you are important!

Channels

Where are your users?

 

Find your way to convert them to your users

Decrease the cost ==> Free

Data

If you can't measure it,

you can't improve it

 

Performance(Price, Activeness,💰)

AAARR - Pirate

Acquisition

Activation

Retention

Referral

Revenue

 

http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

What

Tools

  • Google Analytics
  • App Annie
  • SEM
  • Mixpanel
  • ...

Business Intent / Product Goal / Product Path

Thx

 

 

Ming

Growth 11Spaces

By Ming YIN

Growth 11Spaces

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