UX is a Mindset
Katie Frehafer
UX Lead & Technical Project Manager
Division of Biological Sciences
UC San Diego
Learn at Lunch
March 27, 2018
So, what is USEr Experience Design?
Title Text


User ExperienCe Design
the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
- Wikipedia
the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
- Wikipedia
Tools of the trade
- Personas
- Interviews
- Cardsorting
- Sitemaps
- Affinity Diagrams
- Scenarios
- User Story Mapping
- Static Wireframes
- Flow Diagrams
- Dynamic Prototypes
- Web Analytics
- A/B Testing
- User Tests
EArly Wireframes


Traditional Waterfall Development
design comps
static wireframes


Agile Development
rapid
dynamic
prototyping
lead to better final designs

the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
- Wikipedia
the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
- Wikipedia
- Who are the users?
- Why are we doing it?
- What improvements do we want to make?
- What goals do we have for the end product?
- What are the features that will achieve those goals?
- How will we measure our success?
How do we measure success?
- Completion Rate
- Task Abandoment
- External Metrics
- UX Metrics












the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
- Wikipedia

Title Text

the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
- Wikipedia
UX is not UI
User Interface Design is Programmable
- Visual Design
- Graphic Elements
- Interactivity
it's not about You
Who has time for UX?
- Who are the users?
- Why are we doing it?
- What improvements do we want to make?
- What goals do we have for the end product?
- What are the features that will achieve those goals?
- How will we measure our success?
keep it simple

Balsamiq Demo
UX is a mindset...
so think about it!
THANKS!
Katie Frehafer
UX Lead & Technical Project Manager
Division of Biological Sciences, UC San Diego
kfrehafer@ucsd.edu
@katiefreef
crux-ucsd.slack.com
UX is a Mindset - Learn at Lunch
By Katie Frehafer
UX is a Mindset - Learn at Lunch
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