SESSION 2

Infographics

and Data Visualization

for beginners

Wednesday 17th November, 2021

 Laura Navarro & Storydata

Infographics and Data Visualization

Structure

Theory

Practice

  • Basic principles
  • Types of infographics
  • Design elements
  • Tools we can use

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1.30h

  • Rethink an infographic
  • Create one draft with Piktochart

0:30h

Infographics and Data Visualization

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They are extremely useful to explain a complex topic in a simple way

What is

an infographic?

In a short, visual, easy-to-understand and memorable way

The receiver will understand and remember its content better than text

Examples

Arcadia

ECO

Everglades Foundation

Qualitative

Quantitative

Hybrid

Infographics and Data Visualization

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1

2

3

4

52,9%

1

2

3

Categories

Infographics and Data Visualization

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Types of Infographics

STATISTICAL

Arcadia

STATISTICAL

United Nations

STATISTICAL/HYBRID

INFORMATIVE

Oriol Vidal

INFORMATIVE/HYBRID

Albert Martín

INFORMATIVE

Albert Martín

TIMELINE

Timothy Dole

TIMELINE

MarViva

PROCESS

goodwaydesign

PROCESS

S-Supply Chain

COMPARISON

Fundaciones Alternativas

COMPARISON

David McCandless

BIOGRAPHICAL/CV

REAL LIFE
REFERENCES

REAL LIFE
REFERENCES

Visually

Infographics and Data Visualization

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Basic principles

Infographics and Data Visualization

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Two key aspects determine the quality of infographics, content and visual appeal.

What makes an infographic good?

Infographics and Data Visualization

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Information should be concise and self-explanatory

Content appeal

Brevity: "less is more"

Use data visualization if you can

Textual hierarchy

Readability: easily understandable

Content appeal?

Content appeal?

Infographics and Data Visualization

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Not over or under crowding

Visual appeal

Color  scheme: not noticed at first sight

Symmetry   and alignment

Uniformity  of the theme

Visual references of the topic

Visual appeal?

Visual appeal?

Visual appeal?

Infographics and Data Visualization

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Flow

Maintain the order of the elements

Guide the eye

Infographics and Data Visualization

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Flow

Maintain the order of the elements

Guide the eye

Infographics and Data Visualization

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Title

Body

Footer

Parts

Infographics and Data Visualization

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Beggining

Middle

Ending

ch.1

ch.2

ch.3

Parts

Infographics and Data Visualization

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Beggining

Ending

ch.1

ch.2

Main
topic

Parts

ch.3

ch.4

ch.5

 

Infographics and Data Visualization

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Beggining

Ending

ch.1

ch.2

Parts

ch.3

ch.4

Infographics and Data Visualization

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Structure

FOOTER

Tap water in Peru

TAP WATER IN PERU

drinking water in Peru

drinking water in the world

WORLD MAP

Which are the problems

How to start

Infographics and Data Visualization

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Topic or idea

 

Audience

Structure

Information

Add value

Design

How to start

TOOLS

Infographics and Data Visualization

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Your turn

Rethink a bad infographic

-Overcrowded

-No flow

-Random colors

-No text hierarchy

-No alignment

 

Infographics and Data Visualization

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Your turn

Create an infographic with this information:

Main topic:
Climate Change

Insights:

- The Mediterranean region has a global mean surface temperature 1.54°C above pre-industrial values, compared to the global mean of 1.1°C.

·  The Mediterranean region has a global warming trend of about 0.03°C per year compared to 0.02°C globally.

·  When the world passes the 1.5°C threshold identified in the Paris Agreement, around the year 2040, the Mediterranean will already have warmed by 2.2°C.

·  The Mediterranean region’s ecological deficit is twice as high as the global average; it consumes around 40% more renewable natural resources and other ecosystem services than it provides.

·  More than 180 million people in the region are considered water poor; an additional 60 million face water stress.

·  There will be 62% increase in energy demand in Southern Mediterranean countries by 2040.

·  72% of the population of the Mediterranean region will live in urban areas in 2025.

·  1/3 of the population of the Mediterranean region lives in coastal areas.

Infographics and Data Visualization

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Keep learning

· Dessart, L., (2016) ‘From paper to picture: creating an infographic from your research’, Journal of Marketing Management (https://www.jmmnews.com/paper-picture-creating-infographic-research/)

· Elsevier (2017) Graphical abstracts available at https://www.elsevier.com/authors/journal-authors/graphical-abstract

· Krauss, Jane (2012) 'More Than Words Can Say' (https://eric.ed.gov/?id=EJ982831)

· McCandless, D., (2009) Information is Beautiful, London: William Collins

· Cool Infographics (https://coolinfographics.com/)

Infographics and Data Visualization

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navarrosolerlaura@gmail.com

Thank you!

write me

Session 2

By laura_navarro

Session 2

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