The album's lead single, "All About That Bass", was released on 30th June, 2014.

The music video for "All About That Bass" was released on 11th July, 2014.

Meghan Trainor's debut album, Title, was released on 9th January, 2015.

The second single, "Lips are Moving" was released on 21st October, 2014.

The music video for "Lips are Moving" was released on 19th November, 2014.

The third single "Dear Future Husband" was released on 17th March, 2015.

The music video for "Dear Future Husband" was released on 16th March, 2015.

From my study into Meghan Trainor's promotions, I learnt about the importance of staying consistent throughout the marketing campaign. The three of her singles have a similar bubblegum pop, doo wop sound and the three music videos have a theme running across them. The music videos are bright and colourful, using bubblegum pop genre conventions.  The music videos for the first and third singles "All About That Bass" and "Dear Future Husband" were directed by Fatima Robinson. On 18th August, 2014, Meghan Trainor announced that the music video for her newest single was to be released. This meant that the audience who became fans because of Meghan Trainor's breakthrough single "All About That Bass" could look forward to the newest single and this proved to be a good strategy because the video gained 2.2 million views only 2 days after its release.

Meghan Trainor

By phoebexhung

Meghan Trainor

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