Social influence


Mynewsnight - 13 November 2014

Sarah Marshall

social media editor, EMEA

 The Wall Street Journal


@SarahMarshall
 

engagement
driving traffic
branding
newsgathering













Twitter lists



FollowerWonk


Buzzsumo





#Tips

1. Put your name in the Twitter account bio


2. Upload CC images to Flickr and have a media section on your site


3. Build relationships / join the conversation

RT journalists' stories / mention them




4. Tailor your pitch. A short email is best. Avoid attachments. PDFs are annoying.


5. Be targeted in your approach



6. Some journalists and bloggers are short of stories at Christmas

7. It's not all about text-based stories




Thank you!

Social influence

By Sarah Marshall

Social influence

Mynewsnight. Talk by Sarah Marshall, social media editor, EMEA, The Wall Street Journal

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