VIRAL MEDIA

VIRAL CONTENT

"A viral reaction to an image/video/blog post can occur, but the content cannot be viral through its very nature"

VIRAL CONTENT

Research by Berger and Milkman  

  • Positive content is more viral than negative content 
  • The key to social sharing is the level of emotion of the viewer/reader 
  • Positive content that inspires surprise, amusement and awe is shared more.
  • Content that inspires sadness is less viral
  • People share content in the hope that it will raise their social standing, generate reciprocity (i.e. to get something tangible or not in return) and simply to help others

deck

By shadow4611

deck

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