Learnings from the

  ⚡Electric Guitar🎸

revolution

Les Paul and Mary Ford

1941
Les Paul

presents a concept of "Semi hollow guitar" to Gibson

 

Spoiler: they are not interested

Enter Leo Fender

1950: Fender releases the Telecaster

1954: Fender releases the Stratocaster

What did make Fender so successful?

Gibson Mahogany body with carved maple top

Fender Alder body

Lesson learned

  • Listen to your customers needs but ...
  • ... experiment and get feedback
  • Challenge assumptions
  • Save time and money in what matter less but
  • ... focus on what matter most
  • Think about User Experience

Thank you!

Electric guitar revolution

By Maurizio Lupo

Electric guitar revolution

Discover the electrifying impact of the electric guitar revolution through this presentation. Explore the key learnings that have shaped modern music and think how they can be applied in a different field to build a successful product that disrupt the market

  • 217