THE STATE OF THE WEB
Hi, I'm Tommy Marshall

FRONT-END DEVELOPER

WHAT WE’LL COVER
-
WHO’S USING THE WEB, FOR WHAT AND HOW
-
TRENDS AND TECHNOLOGIES
-
PUTTING MOBILE FIRST
The
Web








Trends and Technologies
ACCELERATED MOBILE PAGES



HOSTED BY FACEBOOK, GOOGLE, APPLE
BASICALLY, STRIPPED DOWN HTML
GIVEN PRIORITY IN RESULTS
INSANELY FAST
LESS CONTROL OVER VISUAL DISPLAY
SOMETHING
AS A
SERVICE

HOSTING


TEXTING

ERROR LOGGING

SECURITY



(SECURITY CONTINUED)

IMAGES


BILLING

WEBSOCKETS

BACKEND



(proprietary information, please do not share)
CMS









CLIENT-SIDE
APPS
HIGHLY INTERACTIVE WEBSITE OR APP





MOBILE FIRST
LOW-HANGING FRUIT


MUCH FASTER SITES
“MOBILE FRIENDLY” BY GOOGLE
CONSISTENT EXPERIENCE ACROSS PLATFORMS
STAND OUT FROM THE CROWD
PHONE TECHNOLOGY AND HARDWARE
ARE AWESOME
GEOLOCATION
ACCELEROMETER AND GYROSCOPE
TOUCH GESTURES
WEBAUDIO API
WEBSOCKETS
RUN AS HOME SCREEN APPS
OFFLINE MODES
PUSH NOTIFICATIONS
CAMERA ACCESS

BENEFITS SMS
SMS OPEN RATES ARE MORE THAN 99%.
MORE THAN 90% READ IN 3 MINUTES
RESPONSE RATES 43% IN 15 MINUTES
HAVING EMAIL + SMS CONVERTS 3.9X'S MORE LIKELY


WRAP IT UP
FOCUS ON MOBILE STRATEGY
DOING COOL STUFF ISN’T AS HARD AS IT USED TO BE
SERVICES EXIST TO MAKE BUILDING WEBSITES BETTER
STRATEGY IS THE HARD, NOT “IS THIS TECHNICALLY POSSIBLE”
THE
END
QUESTIONS?
CREDITS
https://www.ampproject.org/
https://www.tatango.com/blog/dual-subscribers-3-9x-more-likely-to-purchase/
https://www.tatango.com/blog/78-of-consumers-believe-sms-is-fastest-way-to-reach-them/
https://www.viget.com/articles/native-or-not-the-untapped-power-of-web-apps
https://www.viget.com/articles/state-of-the-web-2016
https://www.viget.com/articles/your-guide-to-mobile-publishing-formats-amp-facebook-instant-articles-and-apple-news
https://www.viget.com/articles/your-guide-to-mobile-publishing-formats-amp-facebook-instant-articles-and-apple-news
https://blog.firstclickdigital.co.uk/search-engine-optimisation-2/5-key-facts-about-google-amp-project/
http://jambells.com/
https://thenextweb.com/insider/2015/06/23/the-psychology-of-emojis/#.tnw_m7vgl3rr%23.tnw_9u8ricew#.tnw_3s0wg5xu#.tnw_tuc5zpch
THE STATE OF THE WEB
Catholic Creatives
By Tommy Marshall
Catholic Creatives
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