INtroduction

Chelsea Larsson

&

V. Srivastava

to

An

with

How to navigate

Sections go across, content goes down

Welcome

You are at the best party

Day one

Day two

12pm - 3pm CT

12pm - 3pm CT

Welcome

The basics

Mechanics

Welcome

Mapping

Meaning

Be here now

Questions?

#workshop-intro-questions

What's your fave sandwich?

#workshop-intro-studyhall

Mechanics

Mapping

Meaning

Mechanics

Mapping

Meaning

Basics

The basics

what is content design and why do we need it?

#workshop-intro-studyhall

The principled use of language and design to guide humans through a user experience.

Content Strategy Information Architecture User Experience User Interface Accessibility Search Engine Optimization Analytics Metadata Wireframes User Flow Prototyping Copywriting Microcontent Usability Testing Responsive Design Interaction Design Conversion Rate Optimization Visual Design Mockup Sitemap Typography Persona Navigation Design Content Management System Web Development Graphic Design Brand Voice Listicle Infographics Navigation Readability Video Content Interactive Content Podcasting E-books Webinars Social Media Content Viral Content Static Content Dynamic Content User-Centered Design Call to Action Landing Page Content Marketing Audience Segmentation Digital Strategy Hyperlink Multimedia HTML CSS JavaScript Mobile-First Design User Research Content Audit Keyword Research Meta Tags Information Design Web Design Text Editor Brainstorming Iteration A/B Testing Front-End Development Back-End Development Visual Hierarchy Images Photos Icons CTAs Buttons Grids Widgets Headers Footers Sidebars Pop-Ups Forms Links Galleries Menus Sliders Breadcrumbs Tables Lists Frames Read

Tools or Software

we won't be talking about

Technique and mindset

Instead let's talk

Mechanics

Mapping

Meaning

Break time

Don't forget to hydrate today

Mechanics

Heading

Subheading

Subheading

Description or body copy. Sometimes you'll see "Lorem ipsum" as a placeholder and it looks like Latin text: "dolor sit amet, consectetur adipiscing elit, sed do eiusmod" and so forth

Description text

a.k.a body copy

Call to action

Label

Call to action

The words you write are often called "strings"

Hover to see categories

Add to cart

Add to carter

New

Ugly sweater

The one you don't need

Hot sweater

The one you must have

New arrivals

We have searched high and low for the most unique pieces to add to your wardrobe. Browse our selection below and buy stuff. Buy all of it.

Label

Newer

Let's write

some strings

#workshop-intro-studyhall

Heading

Subheading

You're being asked to write the text here

Let's write

some strings

#workshop-intro-studyhall

Slack

Notion

Google docs

What's a tooltip?

GRI™ Key drivers

grikeydrivers.ninja

This tag cloud gives you a quick and visual way to identify the key drivers that are affecting your GRI. The larger the word the higher the volume of reviews, the darker the green the more positive the rating, the darker the red the more negative the rating and the darker the orange the higher end of the neutral scale the rating is. Each word is clickable and will take you directly to the detalls of that particular driver.

Created by Kevin Whitefrom the Noun Project
Created by Kevin Whitefrom the Noun Project

This tooltip is a little too long.

Let's write

a tooltip

#workshop-intro-studyhall

20 minute Group activity

Turn on your camera

Introduce yourself

Choose a presenter

Discussion

You will be asked to solve "Canaries"

Break time

We'll see you real soon.

Mechanics

Lightning Round

Lightning Round

Principles

Style guide

Voice

Partners

Consistent

Cohesive

Clear

  • Principles • Style guides • Partners • Voice and tonE

Consistent

Cohesive

Clear

Standards

Use the active voice

Terminology

“Website” instead of “web page”

Grammar

No periods ever

Voice and tone

Be "phunky" but not funky

  • Principles • Style guides • Partners • Voice and tonE

  • Principles • Style guides • Partners • Voice and tonE

UX Designer

Product manager

Software engineer

Localization

Marketing

  • Principles • Style guides • Partners • Voice and tonE

The user

UX Designer

Product manager

Software engineer

Localization

Marketing

  • Principles • Style guides • Partners • Voice and tonE

Voice comes from practice

  • Principles • Style guides • Partners • Voice and tonE

Howdy Partners, it's a darn-tootin pleasure to meet you at this here training!

Watch yourself, Partner. I don't like the looks of these here exercises -- make a run for it before these city slickers put us to work!

Same voice

Different tone

HomeworK

Questions

  • See you tomorrow at 12pm CT

  • Check #workshop-intro-studyhall for today's materials

INtroduction

Chelsea Larsson

&

V. Srivastava

 content design

to

An

with

Day one

Day two

12pm - 3pm CT

12pm - 3pm CT

Welcome

The basics

Mechanics

Welcome

Mapping

Meaning

HomeworK

What does practicing

content design

mean to you?

What does practicing

content design

mean to you?

Mapping

All writing is to guide

Experience maps

Concept maps

Experience maps

The how and when

User journey flow

Source: Miro

Wireframes

Source: Figma

Content docs

Source: The unforgettable Andrea Drugay on Medium, "How to improve your design process with copy docs"

wot's the diff?

#workshop-intro-studyhall

Map an Experience

Your Typical Morning

 

WAKE UP

BATHROOM

WORK OUT

HAVE

EXISTENTIAL

CRISIS

Discussion

  • CONTENT DOC • COD TNEtNOC

Reverse map

Discussion

Break time

Breaks are conducive to learning and snacks.

Concept maps

The what and why

Example of a concept map

Ontology

Taxonomy

Information architecture

Ontology

What are these things? How are they related?

Ontology

fructus magna

Legumen aureum

Glaucus extranaturalis

Pomum rubrum

Radix magniloquens

Pomum russtellaris

Pullus deliciosus

Amplus radix

Scientific names act as a placeholder

Ontology

3 days

7 days

7 days

48 days

12 days

3 days

5 days

9 days

Ripening time in days relates the items to one another

Ontology

3 days

48 days

12 days

3 days

9 days

7 days

7 days

5 days

Shorter

Longer

Diving things into groups helps us make sense of them

Taxonomy

Organic, local

Organic, not-local

Trash

Groups is how we form taxonomies

Sweet

Sour

Spicy

Information architecture

Making it make sense to the user

New

On sale

Organic

  • Mechanics

  • Mapping

    • Experience maps

    • Concept maps

      • Ontology

      • Taxonomy

      • Information architecture

    • Recap

  • Secret pop quiz

  • Meaning

Name that map

#workshop-intro-studyhall

A) Content doc

B) Information architecture

3) User journey

What kind of concept map is an org chart?

What kind of experience map is this?

Source: Smashing Magazine

Explain like I'm five (ELI5)

Get on the mic

Questions

Break time

Grab five books (or five somewhat related objects with words on them)

Book sort

Divide them in two categories

Sort them by size or length

Order them so that their titles make a story

Meaning

7-38-55

HYGGE

Moving beyond words

Stories are how words enable understanding

roll your own story

  • A character who wants something

  • Some conflict in that character's way

  • A setting where this conflict happens

  • A resolution to the tension created by conflict

Story share

#workshop-intro-studyhall

Journey to the realm of meaning

INtroduction

Chelsea Larsson

&

V. Srivastava

 content design

to

An

with

Introduction to Content Design

By V Sri

Introduction to Content Design

Introduction to Content Design workshop for Button 2023. Presented by Chelsea Larsson and V. Sri.

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