Information Architecture

Web               Mobile

IS

a birdview

on

how info is unorganized

&

technologies to improve it

at

Mobile, Web...

IS NOT

classic mobile

Native vs Hybrid tech stack discussion...

Desktop

Mobile

FB Quote

Snapchat

Medium

Even more "medium"

Chrome Noti -

Guardian's experiment

Inbox's Digest

We all know UTM..

It's not a funnel, it's a Tornado

                             Josh Aberant, worked at Growth@Twitter

Questions

  • How many "leaks" at medium switch?
  • How many people save (to Pocket) & Read later?
  • How many mobile visitors actually have your app?
  • How many are from SEO when topic recur?
  • What are the best time to send out Digest/Notification?
  • How is industry metrics?
  • How "Engaged" are the users?

Need of a framework

Look at yourself

Long Read

Real-time

SEO

Notification

Digest

Engaged

Discoverability

Consumability

Shopping

Some are more..

Technical

Journalistic

"Deep Linking" Technologies

 

Ref

<meta property="al:ios:url" content="example://applinks" />

Searchability

Firebase App Indexing (formerly Google App Indexing)

More like a branding thing...

Search Results (Google/ Now / Spotlight)

Autocompletions, Install Suggestion

"Searchability"

Technologies

Closely related to Deep linking

IOS

  • On-Device Index
  • Apple's Cloud Index (from both app & Web)
  • 3 APIS

 

Ref

Android

 

 

Ref - Airbnb

"Speed"

55% of Visitors Spend Fewer Than 15 Seconds on Your Website.

-- Tony Haile, Chartbeat

"Speed"
Technologies

 

 Data Visualization 

❤ App with recurrent visit

❤  Heavy Web App

Fast to Start

Faster to restart

App Features

Information Architecture Web <-> Mobile

By Chun Yin Vincent Lau

Information Architecture Web <-> Mobile

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