IS

a birdview

on

how info is unorganized

&

technologies to improve it

at

Mobile, Web...

IS NOT

classic mobile

Native vs Hybrid tech stack discussion...

Desktop

Mobile

FB Quote

Snapchat

Medium

Even more "medium"

Chrome Noti -

Guardian's experiment

Inbox's Digest

We all know UTM..

It's not a funnel, it's a Tornado

                             Josh Aberant, worked at Growth@Twitter

Questions

• How many "leaks" at medium switch?
• How many people save (to Pocket) & Read later?
• How many mobile visitors actually have your app?
• How many are from SEO when topic recur?
• What are the best time to send out Digest/Notification?
• How is industry metrics?
• How "Engaged" are the users?

Need of a framework

ChartBeat

Look at yourself

Long Read

Real-time

SEO

Notification

Digest

Engaged

Discoverability

Consumability

Shopping

Some are more..

Technical

Journalistic

"Deep Linking" Technologies

• Facebook App Links   FB->APP
• iOS Universal Links  Browser->App
• Twitter Cards Twitter->App
• Android Deep Link  Google -> App

Ref

<meta property="al:ios:url" content="example://applinks" />

Searchability

Firebase App Indexing (formerly Google App Indexing)

More like a branding thing...

Search Results (Google/ Now / Spotlight)

Autocompletions, Install Suggestion

Guardian Example

"Searchability"

Technologies

Closely related to Deep linking

IOS

• On-Device Index
• Apple's Cloud Index (from both app & Web)
• 3 APIS

Ref

Android

• App Indexing API
• Digital Asset Links
• Intent Filters

Ref - Airbnb

"Speed"

55% of Visitors Spend Fewer Than 15 Seconds on Your Website.

-- Tony Haile, Chartbeat

Ref: Seizing the User's point of maximum Intent

"Speed"
Technologies

• Facebook Instant Articles
• Progressive Web app
• Instant App

Progressive Web App

❤ ❤  Data Visualization 

❤ App with recurrent visit

❤  Heavy Web App

Fast to Start

Faster to restart

App Features