Core loop

• WeChat already used a lot
• (default) Apps don't attract
• Use WeChat features within your apps

Facts

• Notifications only to active users (within 7 days)
• Can't be followed
• Via QR-Code or search (no share via moments)
• Tencent audit process (like iTunes)
• Native
• Maximum of 1MB

we-lang

• Not based on Vue.js, but similar
• npm modules won't work most of teh times
• Comes with own IDE (xcode, chrome devtools like)

Future

• (stronger) ecosystem
• app platform
• WeChat mobile OS

Questions?

@escapedcat

Ressources

• What Brands Need to Know About WeChat’s New App-Within-an-App Program
• What are WeChat mini-APP’s and what do they look like?
• New WeChat “Mini-Apps”, No Download Required
• WeChat's latest feature “Mini-Apps” to potentially replace App Store and Google Play
• Code example on github