CONTINUING ED IS HIGHER ED
Stackable / Market-Driven
Lifelong Learning
Development


Past
Future
Degree Seekers
Classes / Majors / Degrees
Students Come to Campus
State / Region Specific
Tuition Goes Up
Expensive / Selective
Faculty Expertise
University Status
Lifelong Subscribers
Units / Certifications / Degrees
Universities Go to Students
U.S. / Global
Tuition Goes Down
Affordable / Expansive
User Experience
Career Advancement
Higher Ed: Past & Future
Target Market
Services Sold
Deployment
Market Area
Sale Price
Production Costs
Differentiator #1
Differentiator #1
Changes
DEVELOPMENT
Build an Ecosystem...
Ecosystem Key Concepts
Online First
Modular Development
Designed with Myriad Non-Credit Gateways

Trans-Disciplinary Ecosystem
Applied Computer
Science M.S.
PROGRAM OPTIONS
- Public Health Analysis
- Library Info Architecture
- UX Development
- Geo-Intelligence
- Remote Sensing Dev
- A.I. for Business

Robust and Flexible Ecosystem
Non-Credit Alternatives
- A.I. Fundamentals
- A.I. with Azure
- A.I. with AWS
- Database Design
- Web UX and JavaScript
Stackable Design

Applied Computer Science M.S.
Public Health Analysis Option
ADDITIONAL PROGRAMS TO DEVELOP FOR ECOSYSTEM
Social Work, M.S.W.
Tele-Nursing
Farm Management
Agronomy / Gardening
Technical Writing
IMPLEMENTATION
Incentives & Collaboration
Faculty
- Teaching Not Required
- Passive Revenue
- Meaningful for Tenure
and Promotion

Departments
- Minimal Impact on Teaching
- Revenue Growth
- Low Cost
- A Seat at the Table...
Colleges
- Data
- Market Research
- Low Risk / High Reward
- Passive Revenue

Corporate Buy In

We Offer...
- Educated and trained talent pool
- Technology proliferation
- Branding and affiliation
We Ask for...
- Interviews for alumni
- Program input
- Workshops, lecturers, and mentors
Summary
PROBLEM
- We sell education. Financials have changed
ACTION ITEMS
- Repackage education for contemporary market
- Differentiate how we offer education from other universities
FIRST STEP: Build on Our Strengths
- Build a modular ecosystem beginning with existing programs.

Undergrad
Degrees
Graduate
Degrees
Certificates
Non-Credit
Lifelong Subscribers
Continuing Ed is Higher Ed
By Ian Muehlenhaus
Continuing Ed is Higher Ed
Program Development Options at UW-Madison
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