Disrupting the DCS Status Quo
1. Start-Up Flexibility
2. Embrace New Tech & UX
3. Lifelong Learning
3 Areas of Innovation
RUN YOUR PROGRAM LIKE A START UP!!!
LEAD, DON'T FOLLOW
CORPORATE &
NON-PROFIT PARTNERSHIPS
SCALABILITY & UPSELLING
EMBRACE NEW
TECHNOLOGY
AND FOCUS
ON UX
Media
Consumption Changes Quickly
360 Video / VR
Lightboard
Professional Education begins by embracing modern workforce technologies
LIFELONG
LEARNING
Community
Building
Sell an
Experience
Lifelong Experience Building
Professional Webinars
for Alumni
Free Content Upgrades
for Life
Permanent Access to
Community
Corporate Connections
Scalability = Loyalty and
Retention
Up-selling is easy to happy customers.
Scaffold Courses
Intro Courses Are
Not Enough!
New Courses Must Be
Market Driven
CEUs Last a Year...
BADGES ARE FOREVER!
TIME OUT!!!
3 THINGS WE CAN DO IMMEDIATELY
To Differentiate, Expand (and Sustain) Our Market, and
Bring New Audiences to DEPD
REBRAND & ADVERTISE
-
DEPD, a UW-Madison company ;-)
-
Website is our storefront
-
Conference is our Experience & Loyalty Builder
Grow the Conference
USE CONFERENCE AS DEPD INNOVATION SHOWCASE & MARKETING
EVENT
Plan new courses and certificates to be released each year based on conference themes
Announce new corporate partnerships & webinar series for our lifelong learners
Showcase and highlight one new technological innovation from used at UW-Madison every year.
LIFELONG LEARNING STARTS NOW!
FREE COURSE UPGRADES
PLAN FUTURE COURSES
CORPORATE WEBINAR SERIES
COMMIT TO BADGES
3 REALMS OF INNOVATION
- Run like a start up
- Plan & Design for new technological disrupters
- Sell an Experience, not individual courses
3 THINGS WE CAN DO NOW
- Rebrand & Advertise
- Use conference as amazing community event
- Institute lifelong learning program and badge system
Thank you.
Questions? Thoughts?
Saving UW-Madison from Itself
By Ian Muehlenhaus
Saving UW-Madison from Itself
A visual and oral white paper on why and how DCS might change to improve its chances for success.
