Introduction to Adobe Illustrator

WHAT's THE DIFFERENCE?

WHAT's THE DIFFERENCE?

Creating and editing raster images.

 

Creating and editing vector images.

 

Assembling assets created in Illustrator and Photoshop to create multi-page documents

 

RASTER VS VECTOR

VECTOR

  • uses a mathmatical formula to calculate "points"
  • can scale up or down in size
  • logos, line art
  • limited color

RASTER

  • ​images that are made from pixels
  • can scale down in size. When scaled up, image becomes "pixelated"
  • millions of colors
  • photography

RASTER VS VECTOR

WHAT's THE DIFFERENCE?

Creating and editing photographic assets

Often used in web design

 

Creating logos, illustrations

Single page documents: posters, flyers, postcards.

 

Creating booklets, multi-page pdfs, multipage flyers

 

ONE LAST THING

EXPERT

GOOD DESIGN

ONE LAST THING

CONCEPT & EXECUTION

ONE LAST THING

  • Unity/Harmony

  • Balance

  • Hierarchy

  • Scale

  • Proportion

  • Emphasis

  • Similarity /Contrast

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