Introduction to Adobe Illustrator
WHAT's THE DIFFERENCE?
WHAT's THE DIFFERENCE?
Creating and editing raster images.
Creating and editing vector images.
Assembling assets created in Illustrator and Photoshop to create multi-page documents
RASTER VS VECTOR
VECTOR
- uses a mathmatical formula to calculate "points"
- can scale up or down in size
- logos, line art
- limited color
RASTER
- images that are made from pixels
- can scale down in size. When scaled up, image becomes "pixelated"
- millions of colors
- photography
RASTER VS VECTOR
WHAT's THE DIFFERENCE?
Creating and editing photographic assets
Often used in web design
Creating logos, illustrations
Single page documents: posters, flyers, postcards.
Creating booklets, multi-page pdfs, multipage flyers
ONE LAST THING
EXPERT
≠
GOOD DESIGN
ONE LAST THING
CONCEPT & EXECUTION
ONE LAST THING
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Unity/Harmony
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Balance
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Hierarchy
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Scale
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Proportion
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Emphasis
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Similarity /Contrast
deck
By shadow4611
