Business Process Automation & AI β¨
Martin Malinda
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Frontend Developer > 10 years
Technical Co-Founder @ Herohero
Business Process Automation Specialist > 2 years
Currently building Otimo: "Save And Share Content You Truly Care About"
Business Process Automation
- Invoice generation
- Onboarding employees
- Salary calculation & sending
- Financial reports, cashflow...
"Meta" (similar to most companies)
- Hiring
- Office management
- ...
Business Process Automation
- Logistics
- Project management
- Metrics, dashboards, KPIs...
"Core" (unique, related to company purpose)
- ...
- Analytics / Feedback collection
Scenarios
Company size?
Product / Service specificity
Technical staff / non-technical staff
I know what I need / I don't know what I need
Levels of automation
Level 0
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Level 1
Processes exist
Single source of truth
Level 2
Advanced platforms used
CRMs, HR, Infra...
Lot of automation focused on syncing
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Airtable
single source of truth
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Different enterprise systems syncing data between each other
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Low Code / No Code
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Cambrian Explosion
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Whoever is stiff and inflexible
Is a disciple of death.
Whoever is soft and yielding
Is a disciple of life.
The hard and stiff will be broken.
The soft and supple will prevail.
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π
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π
"Rigid" products prescribe solutions
"Organic" products adjust to your needs
AI is multi-purpose, it plays well with multi-purpose tools
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AI
AI
AI
Airtable
single source of truth
AI
Task manager
CRM
Acquisition platform
Issue tracker
Booking platform
Smart DB
Single source of truth
API access
"On demand" UI
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AI
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Relational databases
Neural networks
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AI
AI
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AI
Master DB
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Example 1:
Generative AI in Airtable
Example 2:
Workflows
(Zapier, Pipedream...)
Example 3:
Needle in the haystack
Example 4:
Talk to me in JSON π₯°
Self awareness π§ββοΈ
Knowing what you want πͺ
Versatility Β / free-thinking / creativity π¨
Well structured,
interconnected internal data β‘
Experimentation π§
Thank you
(QA)
deck
By Martin Malinda
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