Business Process Automation & AI β¨
Martin Malinda

Text
Frontend Developer > 10 years
Technical Co-Founder @ Herohero
Business Process Automation Specialist > 2 years
Currently building Otimo: "Save And Share Content You Truly Care About"
Business Process Automation
- Invoice generation
- Onboarding employees
- Salary calculation & sending
- Financial reports, cashflow...
"Meta" (similar to most companies)
- Hiring
- Office management
- ...
Business Process Automation
- Logistics
- Project management
- Metrics, dashboards, KPIs...
"Core" (unique, related to company purpose)
- ...
- Analytics / Feedback collection
Scenarios
Company size?
Product / Service specificity
Technical staff / non-technical staff
I know what I need / I don't know what I need
Levels of automation
Level 0


Level 1
Processes exist
Single source of truth
Level 2
Advanced platforms used
CRMs, HR, Infra...
Lot of automation focused on syncing






Airtable
single source of truth




Different enterprise systems syncing data between each other


Low Code / No Code

Cambrian Explosion


Whoever is stiff and inflexible
Is a disciple of death.
Whoever is soft and yielding
Is a disciple of life.
The hard and stiff will be broken.
The soft and supple will prevail.


Text
π

π
"Rigid" products prescribe solutions
"Organic" products adjust to your needs
AI is multi-purpose, it plays well with multi-purpose tools





AI
AI
AI
Airtable
single source of truth
AI
Task manager
CRM
Acquisition platform
Issue tracker
Booking platform
Smart DB
Single source of truth
API access
"On demand" UI


AI

Relational databases
Neural networks




AI
AI

AI
Master DB

Example 1:
Generative AI in Airtable
Example 2:
Workflows
(Zapier, Pipedream...)
Example 3:
Needle in the haystack
Example 4:
Talk to me in JSON π₯°
Self awareness π§ββοΈ
Knowing what you want πͺ
Versatility / free-thinking / creativity π¨
Well structured,
interconnected internal data β‘
Experimentation π§
Thank you
(QA)
deck
By Martin Malinda
deck
- 190