INTRO TO DIGITAL ADVERTISING & MARKETING

What is it?

  • Term used to describe advertising and marketing strategies that include online, screen, new media or mobile technology.

What do you think this includes?

Useful Steps

1. DEVELOP OR KNOW THE  PERSONA FOR YOUR COMPANY


  • A personality for business
  • Based on the target audience 
  • Based on the brand that the company wants to perceive
  • All content (visual/written) should reflect that persona

Useful Steps

PERSONA



Useful Steps

PERSONA


Useful Steps

2. ADVERTISING MEDIUMS

  • Use as many different mediums as possible that your target audience would deem valuable
  • Use primary (website), supplemental(blog) and social content(social media sites)

Useful Steps

MEDIUMS



Useful Steps

3. WEB AND MOBILE

  • Make sure the website and mobile site are easy to use for customers
  • Design for credibility and audience
  • If targeting a global audience, make sure content can be easily translated

Useful Steps

WEB AND MOBILE

The front page of the internet

HOW CAN YOU TELL  IF YOU'RE TRENDING?

Ad- Digital Marketing

By shadow4611

Ad- Digital Marketing

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